A Brief History of Lexus
In 1983, Toyota chairman Eiji Toyota issued a challenge to make the world's best car. The project, titled “F1,” was completed in 1989 with the Lexus LS 400, which was praised for its quietness, high-quality engine performance, and fuel economy. Lexus was launched as Toyota's luxury brand in 1986. The name comes from the name “Alexis,” which was a frontrunner in potential names but was modified so it would not be associated with the character Alexis Carrington in the popular 1980s drama Dynasty. The original Lexus slogan became "The Relentless Pursuit of Perfection."
During its first year of sales in 1990, Lexus sold 63,594 vehicles in the United States. In 1991, Lexus was ranked highest in J.D. Power and Associates' studies on initial vehicle quality, customer satisfaction, and sales satisfaction for the first time. That same year, Lexus launched its first sports coupe, the SC 400, as well as its ES 300 sedan, which became the brand's bestseller. Lexus debuted its first sport-utility vehicle, the LX 450, in 1996 and its first luxury-branded crossover SUV, the RX 300, in 1998. In 1999, Lexus also recorded its one millionth vehicle sold in the U.S. market, being ranked as the top-selling premium car maker in the U.S. overall. By 2003, Lexus had sold its two millionth vehicle in the United States and released the first luxury-branded production hybrid SUV. In 2005, Lexus completed an organizational separation from its parent company Toyota, with dedicated design, engineering, training, and manufacturing centers working exclusively for the division. With all its success, it's no surprise that a good number of Scottsbluff, Nebraska, Gering, Nebraska, Mitchell, Nebraska, Minatare, Nebraska, and Terrytown, Nebraska residents drive a Lexus.
Lexus vehicles are widely adored because of their superior comfort and ergonomic design, smooth and easy driving, dependability, fuel efficiency, innovation, and more. We at Russel's Automotive in Scotts Bluff have been repairing vehicles like Lexus, Toyota, and many others since 1975 and can perform a multitude of services on them. Here is a comprehensive list of some of Lexus’s diverse models:
IS: At Lexus, IS stands for "intelligent sport." The IS is Lexus’s compact, entry-level sport sedan.
ES: This is Lexus’s bestselling non-SUV model in the United States and is known for its reliability and value. When your ES needs a brake repair or tire sales & service, you can bring it to Russel's Automotive in Scottsbluff.
GS: The GS is Lexus’s sportier, more expensive mid-size luxury sedan.
LS: This is Lexus’s flagship luxury sedan and the first model that emerged from Lexus in 1989. If your LS needs a tire sales & service, transmission repair, or something else, we at Russel's Automotive can perform these services with the utmost skill and efficiency.
UX: New for the 2019 model year, the UX, or "Urban Explorer," is a subcompact luxury crossover.
NX: The Lexus NX is a compact SUV that shares some DNA with Toyota’s bestselling RAV4 crossover. Our Expert technicians at Russel's Automotive are very familiar with the Lexus NX, and we can perform services such as tire sales & service and automotive repair.
RX: Lexus’s bestselling model in the United States, the RX, is a midsize crossover SUV.
GX: The Lexus GX debuted during the 2010 model year. It’s a traditional mid-size SUV with body-on-frame construction, full-time four-wheel drive, and third-row seating.
LX: This is Lexus’s full-size luxury SUV that debuted in 2008.
RC: The Lexus RC is a two-door coupe that debuted for the 2015 model year.
Your Quality Auto Repair Shop
We offer only basic maintenance on this type of vehicle: Oil changes, brakes, tires, window motors, and light repairs case-by-case for (radiators, AC charging, alternators, etc.) We no longer diagnose any Asian Makes/Models with running problems, or perform engine, transfer case, timing components, or transmission work. We appreciate your understanding.
Reasons You Should Do Business With Us:
- We are Experts
- Years of Experience
Don't hesitate to schedule an appointment with us today! You can schedule an appointment online above or give us a call at 308-635-4065. Russel's Automotive - Quality you Can Trust, at a Fair Price!.